Active Wellness is a management company that specializes in fitness and wellness services. Working for Active Wellness, I noticed the need for updated lifestyle photos. The art department was heavy on stock imagery and needed a change to go along with the Active’s desire to be a viewed as an energetic “Healthy Life Company.”
I collaborated with a photographer to address Active Wellness’ need to expand their photo library. We delivered a series of photos set in the city, approachable in aesthetic with just enough grit and movement to embody an active lifestyle.
Photographer Credit: Alvin Dizon | Featured Athlete: Michael Cala
ACD + Photographer + Graphic Designer