THE PROBLEM:

Active Wellness is a management company that specializes in fitness and wellness services. Working for Active Wellness, I noticed the need for updated lifestyle photos. The art department was heavy on stock imagery and needed a change to go along with the Active’s desire to be a viewed as an energetic “Healthy Life Company.”

THE SOLUTION:

I collaborated with a photographer to address Active Wellness’ need to expand their photo library. We delivered a series of photos set in the city, approachable in aesthetic with just enough grit and movement to embody an active lifestyle. 

 

PHOTOS

Photographer Credit: Alvin Dizon | Featured Athlete: Michael Cala

 

CLIENT:

Active Wellness

ROLE:

ACD + Photographer + Graphic Designer

YEAR:

2018