THE PROBLEM:

Just The Bite is a “mom and pop” company specializing in baked goods. The founder wanted to take her business further and market out its goods in a much larger capacity. However, the company couldn't financially support a marketing team and wanted to use social media as a means to promote the business. They wanted to establish a strong following and foundation but they had no brand identity or recognition.

THE SOLUTION:

I designed “Just The Bite” incorporating a bite mark where the 3 “crumbs” represented the founder’s 3 kids. The design is a playful, type-based logo that is personal to the owner but speaks to the name of the company.

 

DESIGN

 

CLIENT:

Just The Bite

ROLE:

Graphic Designer

YEAR:

2017