THE PROBLEM:

During the 2016-2017 NBA Playoffs, The Golden State Warriors wanted new content for their in-arena digital displays that could also translate and scale into their social media posts. Because of the nature of the playoffs, the content needed to be produced overnight. The content needed to dynamic, engaging, and simply put, “BADASS.”

THE SOLUTION:

I collaborated with the team at Creative West to produce a series of digital pieces that would compliment Golden State’s journey through the playoffs called #DUBMOTION. The artwork was abstract and combined photography composites, multiple exposure design, and motion. I was the Associate Creative Director on this project and also created/designed the final artwork. The Golden State Warriors ultimately decided to revert back to their existing content, but achieved our work for future use. Bitter Sweet.

 

MOTION

Turn Dreams into Destiny. DUBNATION VS EVERYONE.

#DUBMOTION

From The City to Rip City. DUBNATION VS EVERYONE.

#DUBMOTION

Missing Link. DUBNATION VS EVERYONE.

#DUBMOTION

 

STATIC COLLATERAL

 

CLIENT:

The Golden State Warriors

ROLE:

Associate Creative Director + Graphic Designer

YEAR:

2017