THE PROBLEM:

The recruiting collateral for Georgetown University’s Biotechnology Master’s Program was old. The department used generic loose-leaf flyers for several of its program’s components. It was fragmented, inconsistent, and hard to navigate through. It was also costly and a waste of paper. They needed a major update.

THE SOLUTION:

i was initially brought on as a consultant but ultimately took on the project completely—rethinking, rebuilding, and redesigning the program’s collateral. I consolidated all of their marketing flyers into one brochure and provided the department with updated logo files and marketing templates to use for communications. In addition, I designed a commemorative poster celebrating the program’s 20-year anniversary.

 

COLLATERAL

 

CLIENT:

Georgetown University - Biotechnology Program

ROLE:

Graphic Designer + Marketing

YEAR:

2017