THE PROBLEM:

Network Exercise Solutions (NXS) is a startup b2b fitness service provider and consulting company based in San Francisco. NXS doesn’t have a full marketing team or art department and needed help with its branding and marketing strategy.

THE SOLUTION:

In addition to designing a logo and branding package, I came up with NXS’ tagline, “Connecting People + Movement,” which is a simplified version of the company’s core business objective. Overall, my focus was to make the brand experience approachable and human, focusing on the aspects of building communities instead of selling memberships. On the backend, I helped address NXS’ marketing and art department infrastructure needs by building easy-to-use poster templates and a responsive website on a drag-and-drop platform. This way, team members of NXS can continue to edit and grow the website and produce marketing collateral with minimal design experience until a later time when it has the means to hire additional designers/marketers. Its website, www.networkexercisesolutions.com functions as a brochure site, a touchpoint for lead generation, and a hub for NXS’ partners and members to RSVP for classes.

 

LOGO

NXS Logo by Mark Penacerrada via www.NVSBLAB.com
NVSBLAB-NXS-home.jpg
NVSBLAB-NXS-WALL-2.jpg
 

WEBSITE

 

COLLATERAL

 

CLIENT:

NXS | Network Exercise Solutions

ROLE:

Brand Designer + Marketing

YEAR:

2018