Hello! My name is Mark Peñacerrada. I have over 14 years of professional experience in graphic design working on projects for global brands, mom and pop shops, and everything in between. Currently I’m designing for the in-house Art Dept. at Active Wellness as well as freelancing on the side. I’m in search of new and exciting opportunities in the design field.
I’ve always loved drawing but didn’t start dabbling in graphic design until 2003, creating posters, flyers and business cards for really anyone willing to trust my design skills. However, it wasn't until I went to my first design show that I realized I wanted to pursue Graphic Design as a career. I earned my Bachelors of Science in Visual Communication Design from San Francisco State University and never looked back.
Outside of the design world, I can be found looking for good eats or enjoying time well spent with family and loved ones.
EXPERIENCE
Graphic Designer
Active Wellness, LLC | www.activewellness.com | March 2014 - Present
Currently managing Active’s website including leading and launching the digital redesign in Nov. 2019, implementing digital design trends and improving messaging while meeting the functionality needs of the sales team using the Hubspot platform. Previously led the design of the website version 2.0 increasing views and lead generations by 65% in 2018.
Designing new, company-wide email campaigns for internal employee communications and b2b marketing using the HubSpot platform.
Managing the brand direction of various client accounts including NXP, Juniper Networks, Tri-City Medical, Honda, St. Joseph Health, and Alexandria Real Estate, to name a few. Designing printed materials including in-store, sales collateral, ads, and direct mail for different audiences.
Managing b2b and industry presentations through close collaboration with company executives and stakeholders on content and design execution.
Prior to joining the marketing department, held a Program Manager position where I developed and promoted health-related programs and services through advertising and outreach.
Associate Creative Director | Graphic Designer | Consultant
Freelance | November 2011 - Present
Working with individual clients and agencies on everything from graphic design and brand experience, to creative direction and digital design including responsive websites, landing pages, marketing campaigns, social media, content production, photography/videography, and artwork.
Notable Clients:
Golden State Warriors | 2014-2015, 2016-2017 Season (Videography, Consulting)
San Francisco Giants | 2014 Season, Production (Videography)
San Francisco 49ers | 2014 Season, Production (Videography)
Georgetown University | Biotechnology Program Recruiting Collateral (Graphic Design, Consulting)
Creative West | Client Projects (Branding, Consulting, Graphic Design, Creative Direction)
Zentertain Ltd. | Cash Show Trivia App (Graphic Design, Branding)
SanDisk | #SDTalks (Graphic Design + Production)
Flexpower | Flexpower Packaging (Branding, Consulting, Graphic Design)
Klay Thompson (GSW) | Brand Concept Design (Graphic Design)
Draymond Green (GSW) | Brand Concept Design (Graphic Design)
Navarro Bowman (49ers) | St53ngth Project (Art Direction, Graphic Design)
Marquette King (Raiders) | Kick Squad Project (Art Direction, Graphic Design)
Nick Diaz (UFC) | Brand Concept Design (Graphic Design)
OPERATIONS MANAGER
Club One, Inc. | August 2005 - February 2014
Managed a new university fitness center. Responsible for the execution of health-related programs, services, and day-to-day operations including sales, staff development, and servicing high-volume client enrollment.
Created the “Program Card” initiative which helped maintain a positive P&L through the university’s budget crisis.
Marketed successful university-wide fitness programs and member incentives to university departments resulting in a change in culture and increased fitness and health awareness.
GRAPHIC DESIGNER + DIRECTOR AT LARGE
Daly City - DCQCSC. | September 2010 - October 2011 (Contract)
As Director at Large, I produced a community event for the city of Daly City promoting cultural diversity.
Designer objectives included rebranding the event, updating its vibe, look, energy and success.
In 2011, hosted the Filipino-American Food & Food & Arts Festival, a weekend-long event celebrating the Filipino American Community.
GRAPHIC DESIGNER
One Time, LLC. | 2008 - 2012 (Contract)
A key member of the Bay Area-based integrated marketing and design team with project objectives centered around creating community events.
Successfully raised over $18,000 in goods, products, services, and monetary donations for the Typhoon victims in the Philippines through and event called Operation: Save Manila.
Supported families of 4 fallen Oakland Police officers who died in the line of duty through a charity event raising over $4000.
Logged over 2000 hours of community service project hours